Radio Disney

Hello my little blogger bugs !
These lyrics sound familiar?

"I can show you the world, shining, shimmering splendid."

"Under the sea, darling it's better, down where it's wetter, take it from me."

"It means no worries for the rest of your days, It's our problem - free philosophy. Hakuna Matata!"

Without the technological creation of the radio, there would be no Radio Disney. These lyrics and songs would have only been available when the movies were actually playing. As technology improved, Disney kept up right alongside with the addition of Radio Disney!

Click here to try Radio Disney for yourself!

Brief History: Launched on November 18, 1996, (Mickey Mouse's birthday), Radio Disney played music primarily from their Disney original productions. It was created because of the legacy Disney has when it comes to music! Also, Disney wanted to give children their own radio station, where they could listen to music more appropriate for their age group (ages 6 to 14). It initially promoted many popular oldies and eventually opened up to the "Top 40" stations, which included artists such as Backstreet Boys, Christina Aguilera, and more. The radio station like most radio stations featured music, alongside prize giveaways for ages 12 and under, and even in-studio interviews. As of 2012, today Radio Disney features music from Disney's own productions and films, alongside many a large selection of music from Disney Channel's stars and shows, and also many Top-40 songs, which are made more "kid-friendly." As technology improved, radio's accessibility in the cars and on the go, helped Disney extend their musical talents far more than just CD's and live performances. 

Radio Disney helped promote many Disney Channel's

stars by playing their music, such as the cast of High School Musical

What makes it so successful: According to FMQB, Jill Casagrande, radio programmer on Radio Disney, believes success comes from parents who know that Radio Disney is branded and owned by Walt Disney Co. They can trust that the music on Radio Disney will always be kid friendly! I agree because modern day radio stations feature music that has explicit language and promotes many promiscuous lifestyles. Therefore, I believe parents can trust that Radio Disney will play music that are parents approved for their children. In addition, Radio Disney is very accessible, whether from there 42 radio stations available on both FM and AM channels, or from the internet, or from a digital cable provider. I think because Disney sticks so strongly to their brand towards children, their radio station would prove no different!

How technology has aided the success: With the introduction of radio, Radio Disney was able to offer music from original productions promoting the popularity of original soundtracks from movies and TV shows alike. Another one of the main improvements from technology is being able to stream live music online. Being able to play Radio Disney whenever someone wanted, without being in a car or watching a Disney movie helped generate the success of streaming music online. According to Radiodisney.com, because Radio Disney does not have channels for every city in every state, for example, Washington D.C, the ability to stream Radio Disney online has attracted more listeners and fans. Alongside streaming music online, Disney has also relied on subscription radio and TV to promote Radio Disney. For example, Radio Disney is available on Sirius XM Radio and a few other Digital Cable providers. Also, Disney was able to rely on Radio Disney to promote many of Disney Channel's stars and their music. By attracting the same audience, it easier to promote new music and new soundtracks, because there is already a large fan base.

Radio Disney also promotes LIVE performances, including Selena Gomez's Who Says

I'm out until next time, my little blogger bugs !

Sources:
http://www.fmqb.com/article.asp?id=438849
http://disney.go.com/radiodisneybeta/